Clear the path to your next growth milestone.
I partner with leadership teams at venture-backed startups, private equity-backed scaleups and Fortune 500 brands to diagnose what’s holding growth back, remove the blockers across commercial teams, and embed AI into how your team works—so you reach your next round, next market or exit faster.
West End is a growth and go-to-market advisory firm led by Jacqueline Kurdziel, a seasoned operator and consultant who helps venture-backed startups, PE-backed scaleups and Fortune 500 brands find what’s stalling growth, fix it, and reach their next milestone faster.
Trusted by companies in growth mode
For leadership teams with a milestone in sight
01
Venture-backed startups
You’ve found early traction and need a repeatable growth engine before the next raise. I help you build the go-to-market foundation that sets your team up to scale.
02
PE-backed scaleups
The commercial engine has to deliver on the value creation plan from day one, not year 3. I find what’s slowing sales and marketing down, fix it, and get growth on track.
03
Fortune 500 brands
Growth in a mature business requires a new product, a new segment or a new way of working. I bring startup speed to go-to-market transformation inside large organizations.
Growth usually stalls for reasons nobody owns
If two or more of these sound like you, the problem is rarely one team. It’s the system, and that’s what I diagnose.
- 01
Pipeline is flat even though spend went up.
- 02
Sales and marketing each think the other is the problem.
- 03
Positioning hasn’t kept pace with the product or the market.
- 04
Handoffs, tooling and reporting have become a tangle nobody can explain.
- 05
Everyone is using AI, but no process actually got faster.
- 06
There’s a milestone twelve months out and no clear path to it.
Don’t just go to market. Win the market.
Every engagement has three phases, always in the same order. Problem discovery comes before diagnosis and strategy comes before tools.
1
Diagnose
Before anything gets fixed, we find what’s actually broken. A structured look across sales, marketing, commercial strategy and process, so the plan targets the real constraints, not the loudest symptom.
2
Unblock
I work alongside your team to remove what’s in the way: untangling process, sharpening positioning, and opening revenue you weren’t reaching.
3
Accelerate
Once the path is clear, we move forward with speed. I embed AI into how your team works, powered by West End’s GTM Power Tools, so momentum compounds long after the engagement ends.
Three things you’ll have that you don’t have today
Untangled processes
The handoffs, workflows and reporting that were hindering growth get simpler, and stay that way.
New revenue opportunities
Segments, markets and channels you weren’t reaching, with a go-to-market plan to capture them.
Stronger assets
A brand narrative, go-to-market strategy and operating model that raise enterprise value, setting up your team to reach your next milestone successfully.
What clients say
“Jacqueline makes high-impact initiatives happen. She’s been an outstanding strategic partner and someone whom I trust to collaborate effortlessly with my team.”
“Jacqueline transformed the way our team approaches marketing. She brought an inspiring vision that elevated our brand and drove lead gen through new and innovative approaches.”
“Jacqueline was a great partner for our team. Valued her expertise and insights during the time we worked together.”
Featured results
140×
Top-line revenue growth for a post-IPO services company entering a new market
1M
Net new accounts in year one of a new product launch for a SaaS client
3×
KPIs exceeded within 12 months of launching into new segments at a global enterprise
Jacqueline Kurdziel
jak-uh-lin (not Jackie!) kur-jull
I’ve sat in your seat
I’ve been the operator with a board deadline, sky-high CACs and a pipeline that stalled. I built and ran go-to-market teams at three venture-backed companies through to successful exits, led commercial strategy inside a global financial-services firm, and have advised founders, CEOs and commercial leaders at PE-backed scaleups and Fortune 500 brands.
Across industries and company stages, I’ve seen what works, what doesn’t, and what only looks like it’s working. That pattern recognition, and the judgment to act on it quickly, is what I bring to my clients.
15 years in technology. 7+ years in AI. Roots in financial services.
Industries: B2B SaaS, FinTech, healthcare, manufacturing, professional services, and consumer products.
Strategy first. Then AI to accelerate it.
AI doesn’t fix a growth problem you haven’t diagnosed; it just makes a broken process run faster. Every engagement starts with strategy and a clear read on what’s stalling growth. Only then do I embed AI into your team’s real way of working—with GTM Power Tools built from real engagements—so the fixes take hold and the pace compounds.
My Projects
GTM Strategy
Project
Opening project settings...
Project Settings → Knowledge
one-liner-generator.md
Drop to install skill
Skill installed: One-Liner Generator
New conversation
Help me write a one-liner for my B2B SaaS product
One-Liner Generator
Before we craft your one-liner, let me ask a few strategic questions. Who is your highest-value customer, and what is the single most important outcome they get from you?
Strategy in. Strategy out.
Book a 30-minute growth diagnostic call
A focused conversation about the next milestone you’re working toward, where growth is stuck, and whether I’m the right person to help you get there faster.
Let’s talk