West End is a go-to-market advisory firm. I work alongside leadership on strategy first, then stay close as the plan becomes real. Every engagement starts with a diagnosis, because the thing stalling growth is rarely the thing you thought it was.
A focused 3–6 week sprint, ending in a detailed diagnosis and a recommended way forward.
A fixed-scope, cross-functional assessment of sales, marketing, commercial strategy and process. You get a clear read on what’s stalling growth and a prioritized plan to reach your next milestone.
Three-month minimum, on a retainer. Includes GTM Power Tools tuned for your team.
I partner with your team to execute the plan: untangling processes, rebuilding positioning, and embedding AI into daily workflows. Project-based, with clear milestones.
Six-month minimum, with weekly check-ins.
Ongoing counsel to the CEO, CRO or CMO (and, where useful, the board) through a funding, expansion or exit window.
Sales, marketing, commercial strategy and GTM transformation—and the seams between them, which is usually where growth gets stuck.
ICP prioritization and segmentation, sales and marketing alignment, revenue operations, and a narrative that accelerates pipeline velocity.
Positioning and narrative, ICP and segment-specific messaging, brand and demand working as one system.
Pricing and packaging, market entry and expansion, channel and partner mix, and the commercial model behind the next round, market or sale.
Redesigning how the commercial team works across process, roles, and tooling, including how to thoughtfully embed AI to streamline the work.
I don’t add AI as a layer on top of a problem we haven’t solved. Once the diagnosis is clear, I embed it into the workflows we’re fixing, so the process is faster because it’s simpler. I equip your team with West End’s proprietary GTM Power Tools they can continue to use long after I’m gone.
Explore GTM Power ToolsYou have a growth milestone 6–24 months out and want a clear path to it.
You want an unbiased, outside perspective on your growth challenges.
You want senior bandwidth that connects strategy to execution across sales, marketing and commercial strategy, without adding headcount.
You need extra execution hands without changing the system.
The strategy is set and you only want it written up.
You’re looking for a single-channel fix rather than a system that works end to end.
I’ll ask about the milestones you’re working toward, where growth is stuck, and what you’ve already tried. We’ll explore whether I’m the right person, and if not, who might be.